November Session of "Building Relationships, Building Bridges: Library Outreach and Marketing to Latino and Spanish-Speaking Families"

November Session of "Building Relationships, Building Bridges: Library Outreach and Marketing to Latino and Spanish-Speaking Families"

I want to quickly let you all know that I am leading a session of my outreach class November 2-27 through Library Juice Academy. This class is all about how to reach Latino and Spanish-speaking families in your community. It is designed as a companion workshop to "Bilingual Storytime at Your Biblioteca," though those interested in outreach/adult services who aren't interested in bilingual storytime are also encouraged to participate.  

The biggest challenge I hear over and again in "Bilingual Storytime at Your Biblioteca" is that Latino and Spanish-speaking families aren't coming to the library for the program. So often we think that a bilingual storytime will be enough to draw new families to the library, but it just isn't. Outreach is critical. This class presents the basics of outreach and marketing, and can help you think through how to better deliver your bilingual programming (or library service in general) to the Latino and Spanish-speaking families you are trying to reach. You can find more information and register here if you are interested: http://libraryjuiceacademy.com/032-spanish-speaking.php. 

This is a completely asynchronous online class that runs from November 2 - November 27. Please don't hesitate to leave a comment or send me a question via my website if you have any questions. Hope to see some of you who follow the blog in the class!